They love reading and authors.

FORBES: Goodreads Investor Jon Callaghan On Amazon Acquisition Of 'Scrappy' Startup

Customers continue to choose Kindle because they love the world-class reading experience it offers.

ENGADGET: Hold the presses! Amazon UK selling more e-books than printed ones

Schools minister Nick Gibb has said in the past how crucial it is for children to master the basics of reading as early as possible so they can go on to develop a real love of reading.

BBC: Teachers reject 'pointless' new phonics check