What you see over and over are reports of people sitting around the kitchen table night after night and month after month and year after year trying to thinkupanidea but never doing anything.
When someone comes up with anidea, no matter what you might think of it initially, encourage the person to try it out on a small scale to see if it works.
As they began to think about forming a business, Galeotti and Armani toyed with the idea of teaming up with Walter Albini, then an Italian designer who was becoming famous for his luxury women's sportswear.
In your firm, when you come up with anidea for a new product line or service, or some other project that you think has great potential and want your company to invest in, what does management want to see?