They spend a gazillion dollars on some hot director to do a commercial, and then oh, by the way, can you do this music for a thousand bucks?

FORBES: Female CEO Series: Tena Clark Drums Up the Next Phase of Her Career

Californian garage rock revivalists the Shys titled their second full length record You'll Never Understand This Band the Way That I Do, and from the way it sounds, you can't help but wonder if the band they're referring to is the White Stripes.

NPR: The Shys: 'The Hangman'

But as the Senate proposal shows and other proposals have shown, you can do this as they did in December, in a way that is balanced but should not be that difficult.

WHITEHOUSE: Press Briefing

Do you believe that Government initiatives like this can change the way that people behave?

BBC: News Online

This means that if you start building your product before you know exactly what it is supposed to be, and you do this in a way that gets you customer feedback at low cost, you can get to your goal faster, more accurately, and in less time.

FORBES: 3 Simple Words For A More Successful Startup

You need distance and perspective to do this properly and getting as high up as you can is one good way to enjoy this simple thrill.

BBC: The amazing views of Hong Kong

Moto, let's put it this way: if this isn't real, can whatever it is you're working on right this second and do precisely this instead.

ENGADGET: Is this Motorola's Android-powered Touch ZINE HD? Mobile