You can't go wrong with any item wrapped in a Tiffany blue box with a white ribbon.

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Companies like Tiffany, which has a trademark on the distinctive blue color of its boxes, also took a keen interest in the proceedings.

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Mark Aaron, Tiffany vice president of investor relations, confirms improved sales of blue sapphire rings, especially in Europe.

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Tiffany (nyse: TIF - news - people )-blue sea, never swerving into the 3, 300 square feet of bed and bath.

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