Without getting you mired in technobabble, let's just say that indium tin oxide (ITO) has generally been a mainstay in every single OLED that was produced commercially.

ENGADGET: Resin replaces ITO in latest flexible OLED prototype

Tests have shown Cambrios material beats the best known material used today called indium-tin-oxide, or ITO, and costs less.

FORBES: High-tech MIT spin-out Cambrios teams on Touch Screen Breakthrough