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If they visit your website and have to book a reservation via phone or email, they are less likely to book.
FORBES: 3. Make booking/buying seamless.
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Soon, with seamless integration with apps like OpenTable and TeleNav, users will be able to tell Siri to book a reservation or navigate them to a restaurant without so much as glancing at their iPhones.
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In this scenario, restaurateurs aren't married to proprietary hardware and, although they can use the Web to replace their paper reservation book, it doesn't require them to do so.
CNN: Online restaurant reservations really do work
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That means there are many more things that can be done with Web sites, beyond the more simpler things now where you can click to buy a book or click to make a hotel reservation -- many, many more things will be done when you always have the Web with you.
CNN: Searching for answers on the Web
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This critical fact had escaped my mind, and I needed to immediately book a restaurant reservation.
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The presentation goes on to explain how, for Siri to do some complex task like book a restaurant reservation for you, it needs to access lots of your apps including: Google, Yelp, Yahoo!
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You want to make a restaurant reservation or book a flight?
WHITEHOUSE: The White House
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Restaurants use an electronic reservation book, and customers have access to its full inventory (though a block of tables can be set aside for unannounced regulars and celebrities).
CNN: Online restaurant reservations really do work
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Or you're dying to book that super-hot small restaurant you read about but need help nabbing a reservation.
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In the meantime, you might as well book a reservation on both a plane and a train if you really need to get to New York, or anywhere else.
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Now you grab the keyboard and with a few clicks have a sales brochure sent to your home -- or maybe even book a room at the spa, plus an airline reservation.
FORBES: The convergence gamble