Deutsch, Yellow Tail's success is comparable to that of Duboeuf, which burst upon the American scene in 1981 with its now trademark annual hyping of the release of Beaujolais Nouveau.

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The one we all prefer to remember is the cool, leather-clad rockabilly version that dramatically burst upon the world stage in the 1950s, but the overweight, caped Vegas version still has a hold on the popular imagination.

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