All made difficult individual decisions in the belief that they were all in this together, and they have spoken publicly and privately in support of the strategic framework they developed toguide defense spending decisions over the next decade.
In December Italy's competition watchdog fined Auditel, which compiles the ratings which guide ad spending, for practices which may give an unfair advantage to Mediaset and RAI.
Previewing ideas he will set out in full with a speech on Tuesday to the independent Resolution Foundation - whose work is devoted to diagnosing the problems affecting low to middle income earners - Mr Boles proposes a philosophical shift that should guide the next round of spending cuts due for 2013 or 2014.