But the reality is that to find that elusive bit of illumination you kind of have to know where to look and what you are looking for.

FORBES: Do you really want to get aboard the Big Data train?

If you are a service provider looking to work with Chinese companies, you need to understand where those companies are coming from and where they are headed.

FORBES: Patience Required As Chinese Companies Go Overseas

Where else are you looking to help build your brand?

FORBES: There's More to Social Media than Twitter, Facebook and LinkedIn

Another alternative to the mouse as a pointing device is to use a gaze-tracking camera, which works out where you are looking and moves an on-screen pointer accordingly.

ECONOMIST: Computer interfaces

If you are looking for the true bargain basement outlet experience, the corners are probably where you want to start.

FORBES: 7 Tips For Outlet Mall Shopping

If you are looking to understand what your competitors are shipping, you can check out a company like Manifest Journals where a business connection of mine, Michael Heffernan, helps companies make sense of U.S. Customs Import Trade Data.

FORBES: Made In America Has A New Ring

Are you particularly looking at the Senate, where one member has the power to at least slow things down?

WHITEHOUSE: Press Briefing

The next step, after you have identified where innovation should take place, is to select the tools that can facilitate the change you are looking for.

FORBES: Innovation Lessons From Star Trek

The analysis of your playscript can help challenge your assumptions about what the industry looks like and where profits are or will be made, helping you move beyond looking at current financial results to seeing the logic and the causes of the drama you're engaged in.

FORBES: Leadership