Easy credit has become one of our great exports, encouraging people to consume and to lust after far more than they afford.

FORBES: Debt Bombs And Oil Spills

The company wants Americans to lust after ketchup so much that they will buy it in one of the bulky 64-ounce bottles insiders have nicknamed "the Hummer, " which will debut next year.

FORBES: Anticipation

Now, with wireless adoption in the United States and elsewhere passing the 100% mark (many of us have several devices) and with smartphones and tablets accounting for more of the devices populating the wireless networks, non-traditional players are beginning to lust after this huge market.

FORBES: Changing Wireless Landscape Breeds New Winners And Losers

Undoubtedly, women will continue to lust after and wear certain timepieces created for the boys, just as they covet men's bespoke shirts and slouchy jeans, but no longer will the shrunken man's wristwatch with added sparkle and nacre, a pink strap and a quartz movement suffice.

WSJ: The Feminine Mystique of Watches

He vowed to make cars that people would lust after and that would be fun to drive.

FORBES: New Cars That Are Hard To Get

It is hard for those who regularly lust after alpine scenery to contemplate, but the last two days - flat trekking through forest - are probably the tramp's highlight.

BBC: Hiking through a microcosm of Earth