The surge wasn't caused by a wad of cash already in people's back pockets, but instead by the opportunity to make some easy money.
"The objective of the Unclaimed Assets Register is very simply to pool together all the vast amount of money to make it easy for those people who are entitled to it to recover that money, " Keith Hollander founder of the Unclaimed Assets Register.
The goal is to make it easy to buy the phone then make the money back and a profit over time on service contracts.
Retailers want to make it easy for consumers to spend money this holiday season.
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In the 1990s, says Brophy, it was relatively easy to make money during the boom times of rising stock market valuations.
"It seemed that it was awfully easy to make money, " he says.
But if this is such an easy way to make money, why doesn't the government do it more often?
Many of today's investors see shares as an easy way to make money.
It might be financially valuable too, but just because some people happen to own art that is worth more today than what they paid for it does not mean that buying art in order to make money is somehow easy to pull off.
So Mint designed its site to make it easy for people to manage money online.
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We can quibble about how easy it is to make this kind of money -- but the point is, the huge potential is there.
WSJ: America's Newest Profession: Blogging – Mark Penn, WSJ.com
Meaningful innovations are easy to copy and the copycats often make more money than the innovators.
Mutual fund companies want your money and make it easy to invest.
Unfortunately for the newer acts, touring money isn't as easy to make.
The focus on design comes from a recognition that products that are beautiful and easy to use can make their users swoon and pay good money for them.
Linking the money to your debit card or checking account can make it dangerously easy to succumb to temptation and spend.
Many market watchers this Bernanke will make remarks meant to reassure the monetary policy doves that the U.S. central bank will maintain its easy money policy for the foreseeable future.
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