These managers charge the highest fees (thus have lots of money to attend consultant conferences and contract for consultant marketing advice) and have lots of brokerage dollars to kick-back to consultants.
FORBES: Public Pension Shortfalls and Consultant Conflicts (September 1, 2002 )
At least one manager also disclosed it had paid tens of thousands of dollars to an affiliate of the consultant for advice regarding marketing to pensions.
FORBES: Public Pension Shortfalls and Consultant Conflicts (September 1, 2002 )
"Entrepreneurs worry far too much about harming their company's reputation when they don't have a reputation to harm, " says marketing consultant Al P.
You have to know a bit more than that to really be effective as a marketing consultant.
Company A learned this lesson the hard way after hiring a consultant to develop their marketing collateral for a trade show.
He quit the board in September 2011 to work for the organization as a marketing consultant.
Otherwise, try marketing yourself as a consultant to recruitment firms who specialize in placing consultants.
FORBES: Stop Applying For Jobs And Get Tactical And Creative
He gave up a six-figure salary as a marketing consultant and dedicated his life to restoring the world's ocean reef ecosystems.
Seventh, the consultant may sell marketing consulting services to managers (including how managers should market themselves to consultants) and host conferences where managers can meet pension clients of the consultant.
FORBES: Compelling Pension Consultant Disclosure (June 1, 2002 )
One is thinking the answer is to focus on market-sector knowledge at the expense of all else, and the other is to be a faux management consultant rather than a marketing communications expert.
The choice was that of a single consultant in the social media marketing business to declare the date.
"People relate to people more than they relate to brands, " says Paul Chaney, an Internet marketing consultant in Lafayette, La.
The marketing consultant is working with local partners in Sudan to conduct a marketing trial and explore how to make the stove affordable to a large number of low-income buyers.
FORBES: How A Market-Based Approach Can Solve A Humanitarian Problem In Darfur
Other small-business owners less keen on offering freebies are dedicating more time to strengthening their online presence, says Marc Karasu, a marketing consultant in New York who specializes in digital-marketing tools.
"The whole purpose of consumer-generated marketing is to harness the passion of the brand, and the Tahoe campaign failed to do that, " says Carol Davies, a partner at marketing consultant Fletcher Knight.
"In a world that is teeming with brand messages, with sponsorships everywhere, intimacy is really just the next thing to go, " said Jon Ray, a 24-year-old marketing consultant in Austin, Texas, and author of the blog Who is Jon Ray?
Consultant Engoron says to budget 4% to 6% of revenue for marketing, although having the right buzz or location may make that unnecessary.
"Teams that need the revenue will always continue to build new facilities, " says Hamp Howell, president of industry consultant Sports Facilities Marketing Group.
Simon Sinek, a marketing consultant, is the author of Start With Why: How Great Leaders Inspire Everyone To Take Action.
FORBES: Has Wal-Mart Has Lost Touch With Its Populist Roots?
Don't be afraid to try names with three, four or five words linked together, says Tim Cohn, an independent marketing consultant and the author of the forthcoming book For Sale By Google.
应用推荐