Not to patronise them by assuming they're not capable of it.

BBC: NEWS | UK | Politics | Text of Michael Howard's speech

Everybody liked him, though it was a temptation for those who knew him to patronise him, to treat him like a favourite child or pet, such was the inequality of his and their knowledge about his life.

ECONOMIST: H.M.

It is a vivid and, at times, moving story of one woman's lonely and dogged fight against the painfully limited expectations of her own gender embodied by her own mother, the unquestioning prejudice of most men of her age and the suffocating instinct to patronise of those who have inherited their positions rather than earned them.

BBC: The Iron Lady

The government wanted to "trust" the teaching profession, "not busybody and patronise" it, Mr Gove told the Commons.

BBC: Queen's Speech debate: Education and health