For tenure-track professors, there is some pressure to publish books and articles, but deadlines are few.

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Its Encore program has begun to publish books by self-published authors whose work attracts good reviews on Amazon.com.

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Mr. Howey continued to write and self-publish new books, including a zombie novel and prequels to "Wool" that explore how and why the silos were built.

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Additionally, I can invest in co-working spaces where entrepreneurs collaborate, launch an incubator to nurture new ideas, teach classes as an adjunct professor, publish books, form a peer-to-peer educational network, or found a tech company that enables the developmental process with software.

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The company's plan to reinvigorate same-store sales by pushing harder into self-publishing--a recent trend that allows customers to come in and publish their own books on-site for sale in the local store--seems speculative at best.

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The offshoot, Mischief, will launch with 13 original e-books on 27 March, with plans to publish four every month.

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Among his come-ons: giving hires a chance to publish their software development ideas as well-distributed trade books--and paying them a fat bonus for their labors up front.

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Yet as tens of thousands of authors self-publish their work, publishers' control continues to weaken over how titles are distributed and which books are offered for sale.

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He looked around and discovered a burgeoning industry of companies that help authors publish their own books in any format they like, from the traditional printed book to e-books and Amazon's Kindle, and now for the iPad.

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