We think it honors our heritage to the blue box while taking it forward and we want our customers to sit up and take notice of Gap and see what it stands for today.

FORBES: Gap-Lash: Retailer's Logo Gets A New Look, And Gets Panned

There've been warnings - as I heard a few weeks ago from a man who made the whole room sit up - that until we as patients are persuaded to see crumbling hospitals as liabilities and not assets, nothing much will change.

BBC: In the red, in the firing line