The tribalists badly underestimated Mr Cameron, blindly dismissing him as a jejune, upstart toff.
'Go back to England, you Toff' is the edited version of the message delivered by the driver.
According to opinion polls, most voters assume that he is a toff.
And here's another curiosity - Boris Johnson may play the bumbling, upper class toff to perfection and yet many people clearly love him for it.
Their focus groups assume Mr Hague is an aristocratic claret-swilling toff.
From the glamorous to the foul-mouthed, by way of the cheeky chappy and the toff, we have had all types of celebrity chefs serving up delicious scoff.
Yet the idea runs deep, in British life of the past half-century, that a true toff must be hushed and slightly ill at ease with his own toffery.
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Settled in his chambers around the corner from Turin's courts of justice, with a stately grandfather clock ticking in the background, Mr Grande Stevens appears every bit the establishment toff.
Coupled with the collapse of the economy and social fixtures, that could make the sight of some toff tooling around Athens in a Rolls Royce even harder to take than before.
Mr Browner nicely retells, for instance, the cautionary tale of Lady Ottoline Morrell, a well-meaning but slightly dim toff who thought she had found her role in life as hostess to London's literary smart set.
When the Tories installed the fearsomely well-bred Mr Cameron, and he then kept George Osborne, another toff, as his shadow chancellor, party and leader bet that voters would no longer hold a penchant for shooting grouse against them.
We heard there from our North West Political Editor about this toff campaign that you've been running and Steve McCabe, who's running the Labour campaign up there, has talked about the Conservative candidate as being, from an "excessively privileged" background.
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