Hasbro was involved in much more drastic price cutting in the holiday season though, especially in Toys R Us stores, Sterne Agee analyst Marget Whitfield said in a note to investors.

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Retailers like Wal-Mart, Target, Toys R Us and Kmart are among those stores that will be opening in the evening on the big day and its employees will have to be there like it or not.

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But Toys R Us also sells the Kindle, in stores only, and it runs Google Ads for online competitors including Apple.

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Even Toys "R" Us is delaying opening one of the biggest toy stores in the world on Times Square in New York.

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Another option is layaway which is being offered at stores including Wal-Mart, Kmart, Best Buy, Toys r Us and T J Maxx.

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