Because as marketers, the mobile trend will make the broadband and television worlds look small and feeble in comparison.

FORBES: Mobile's Data Adolescence Means Marketing Strategy Is Imperative

Or this one: The Jura is extremely green, at least in comparison to most other high-end coffee makers on the market, since the hot trend today is single-serve pre-packaged coffee.

FORBES: The Rolex of Coffee Makers - How Swiss-Made Precision Changed My Life