This partnership comes one month after Deezer launched the first truly global free (ad-supported) music streaming service to a potential audience of at least 600 million people across more than 150 countries.
But it is also reflected in tone-deaf speeches such as the ones recently delivered by Wayne LaPierre, or the truly out-of-touch television ad the NRA produced calling President Barack Obama an "elitist hypocrite" for having the Secret Service guard his two daughters at school.
Even with the help of the Mobile Creative Alliance, can Mojiva truly challenge Google, which researcher IDC says controls 59% of the mobile ad market, and Apple, which holds 8%?