In December 2012 he opened a new yogurt plant in Twin Falls, Idaho.

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An April article in the Twin Falls, Idaho, Times-News said her artwork was being featured in a business in Ketchum, the town adjacent to Sun Valley.

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J. and Twin Falls, Idaho. (Though large chains like Zales have approached him, Rothman says they tend to want more business than he's willing to give--no more than 5% of total sales.) He often makes his salesclerks practice in front of a videocamera so they can analyze their performance later.

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