Good brands are a way to achieve the uncreated self and redeem self-love.

FORBES: Why Do We Love Brands?

To engage a good brand in a deep relationship is synonymous with my becoming my uncreated self, and this is the most profound of choices.

FORBES: Why Do We Love Brands?

For all the unbuilt houses, uncreated jobs and uncurbed crime, it carries a weight of history and mythology that will not be quickly wiped out.

ECONOMIST: South Africa