However, we have been here before and it is an old corporate PR ploy to under promise and then over deliver.

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Apple tends to under-promise and over-deliver (UPOD) on guidance, so its outlook should always be taken with a grain of salt.

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On the other hand, the company is known to under-promise and over-deliver.

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On the other hand, Apple is known to under-promise and over-deliver.

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One rule in my biz is to under-promise, then over-deliver.

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Leaders who over promise and under deliver will watch a steady stream of their unhappy customers head for the door, while also telling their friends to shop elsewhere.

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The other equally important advice I would give is not to over-promise and under-deliver.

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Some bundlers over-promise and under-deliver.

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