The exceptions: the Academy Awards and Undercover Boss, which aired immediately after the Super Bowl.

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Lambert is best known for creating reality shows like Wife Swap and Undercover Boss.

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Proof: CBS is home to the top-rated drama (NCIS, 18.9 million viewers, on average), comedy (Two and a Half Men, 14.8 million), newsmagazine (60 Minutes, 13.3 million) and new series (Undercover Boss, 17.7 million).

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Ms. Sun, who appeared last year on an episode of the reality show "Undercover Boss, " spoke with The Wall Street Journal about how she and her husband started the business and why she is postponing its IPO.

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