Another way we are connecting with underserved markets is through our Advisory Council on Underserved Communities.
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These intrapreneurs are the ones, for example, who see underserved markets where their company could deliver profitable products or services and deliver social value at the same time.
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Particularly in underserved markets, individuals are not aware of the benefit of SBA programs for themselves, their community or their neighbors, from low-interest small business loans to support for entrepreneurs.
Market-based mechanisms for social change are a welcome move toward dignity and self-sufficiency here at home and they bridge mainstream financial institutions with traditionally underserved markets in the United States.
If Apple decides that the iPhone is always going to be a high end product then those vast and currently underserved markets in the developing world are going to remain closed to them.
Berkley has thrived in a notoriously competitive business by going after underserved niche markets.
Private equity may be licking their chops for Whirlpools growth potential in thus far underserved emerging markets like Brazil and India.
Furthermore, he thinks global markets are highly underserved.
Instead, Loop finds markets and areas that are underserved by the big banks.
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Indeed, Square could potentially help Visa and other card companies by bringing plastic transactions to markets that have historically been underserved.
The ready-aim-fire traditional approach works best in more mature markets, where your strategy is to add features and value to competitive products, or address an underserved new segment of the marketplace.
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