From my own experience I know that many Dutch businesses complain that Indians do not understand the local culture.

ECONOMIST: On population growth, the Nobel peace prize, business in India, Edward Lear, Chinese texts, weather and economics, blondes, mind-reading | The

And having local leaders who live and understand that culture is the best approach.

WSJ: Managing in Asia: Dell Goes Local; Steve Felice

There may be no official Olympic cultural events in 798 it is still too edgy a scene to be endorsed by the conservative ministry of culture but local officials understand that visitors will want more than the central government's staid official arts programme.

ECONOMIST: Art for the Olympics