His engaging, understated style pulls you in, even though the gruesome subject would otherwise make you want to shut the book.

FORBES: Fact and Comment

Its understated style is lovely rather than brash, with a nearly sexy shell that's absent from almost every other SUV on earth.

FORBES: Vehicles Feature

"It worried me, " Hurd says in his trademark understated style.

FORBES: Companies, People, Ideas

Simple, spare, he delivered the details on 16 Super Bowls, the Masters and the U.S. Open tennis tournament with a simple, understated style that was the perfect complement for the "booms!"

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Like Bocuse and Boulud, Keller also has a knack for branding and empire building, but his style is soft and understated.

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The collection follows last year's mostly overlooked but critically praised Wild Mountain Nation, with concise songs that stick to understated lullabies and rollicking AM country-rock, a style that made Nation's best tunes so successful.

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