Marketing is in a unique position to bring a longer term, market-driven perspective to the planning table.

FORBES: How CMOs Can Re-energize The Annual Planning Process

In perspective, the market is becoming saturated so no longer are they unique as a business.

FORBES: How Groupon Can Regain Ground

It also requires shaping strategy by providing the unique perspective available via the lens of someone who has knowledge of the talent market and human behavior.

FORBES: Corporate Strategy: How HR Can Become a Player

In order to best cater to the specific needs and perspective of our attendees, we are offering unique tracks for CIOs, channel partners, mid-market and SMBs, and we have vertical tracks, too.

FORBES: Dell's CMO Karen Quintos on Dell World 2012