Last year Morgan lowered its pre-tax profit margin goal for the unit to 15% for the middle of 2013.

FORBES: Move up http://i.forbesimg.com t Move down

Part of the reason is that the chain is selling more unit-dose laundry detergent, like Tide Pods, which have a profit margin up to 5% lower than liquid laundry for retailers.

WSJ: Is Innovation Killing the Soap Business?