Patients who shop around often do so on the basis of intangibles like whether a hospital is affiliated with a famous university or pro sports team.

FORBES: Magazine Article

The resourceful Scott family ultimately used the Internet to bypass the brokers and cut a deal directly with the First Affiliated Hospital at the College of Medicine of the Zhejiang University in Hangzhou.

FORBES: Magazine Article

Jonathan Steinberg and Suneet Mittal are Columbia University-affiliated electrophysiologists who also direct the EP program at a large suburban nonteaching hospital.

FORBES: What To Do When Federal Investigators Knock On The Door