Will Mitchell holds the Anthony S. Fell Chair in New Technologies and Commercialization at the University of Toronto (Rotman School of Management) and is the J.

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Ray currently serves on the Board of Advisors for the University of Toronto's Rotman School of Management's Centre For CRM Excellence.

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Gallen in Switzerland and the University of Toronto's Joseph L. Rotman School of Management.

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To try to make sense of all this, I consulted Roger Martin, Dean of the Rotman School of Management at the University of Toronto and the guru of customer capitalism, to find out what on earth is going on.

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As dean of the Rotman School of Management at the University of Toronto, Martin has been a devotee of customer-driven capitalism for some time.

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Roger L. Martin is a bestselling author and dean of the Rotman School of Management at the University of Toronto, named by BusinessWeek as one of the 10 most influential business professors in the world.

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