"There's a bit of a perception problem, but actually independents are verycompetitivelypriced, " said Michael Weedon, from the British Independent Retailers Association.
Both models are verycompetitivelypriced, as you might expect from Blackmagic, and with this wide range of appeal, there's now a little something for everyone.
Much like Google with the Nexus 4, the Amazon Kindle Phone is going to be priced incredibly competitively, with very little profit margin (if there is one at all).