Fans also can check out 3D videos on Nintendo Video and access new and classic downloadable games in the Nintendo eShop.

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With a push of a button, a menu popped up offering further information, downloadable from the web, including video reviews and blog discussion.

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It's hard to watch those ubiquitous YouTube Web clips: They arrive as streaming video directly from the Web and aren't downloadable.

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This growth has come primarily on downloadable content released by publishers to complement physical sales of their video game titles.

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With Star Trek: The Video Game, Paramount Digital Entertainment have taken a very different tack from the downloadable tie-in to the first film, D.

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DeBevoise says the success of the site is partly due to a trend in video games, where the main product is increasingly supported by additional marketing and entertainment, like downloadable content or online videos.

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