That's largely because firms like 23andMe and Navigenics have to walkafinelinebetween providing medical information about patient's potential health and actually performing diagnosis.
As a social media property, LinkedIn has to walkafinelinebetween offering a free repository for its members' personal data and exploiting that data so it can continue supporting the free service.
As companies track and monitor more of our online behaviors and buying preferences to provide personalized, targeted offers, they are beginning to walkafinelinebetween observations that give value to the customer and invading privacy rights.
Consumer Focus said the government had to "walk afineline" between securing the UK's energy supply and meeting carbon reduction targets, and keeping the cost to consumers down.