So the less we know about something we care deeply about, the more likely we are to freak out about it.

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"In public, the SNP desperately insist the boom years are ahead, but in private we know they are deeply concerned that oil revenues are volatile, unpredictable and falling, " he said.

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We know Buffett cares deeply about his reputation.

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"We could be getting to grips with saving more money over the next few years so we don't have to cut as deeply when we know we won't have as much money, " he said.

BBC: Sir Peter Soulsby

"But then, as we come here and we start to see and feel all your love, we just know that everybody's just deeply concerned and we can feel that love and it's from a pure place and your intentions are so pure, we don't feel like people are prying, " he continued.

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For instance, we all know people who are deeply committed.

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And all we can do is let them know that all of America cares deeply about them and that we are going to do absolutely everything we can to make sure that they recover.

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We know this is a complex issue that stirs deeply held passions and political divides.

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