The company was founded by Boston entrepreneur Michael Bronner, the founder of web-marketer Digitas, and his son Nicky.

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Crawford, a former marketer for motion picture companies and a pioneer in early web content-creation, knows a little something about brand positioning.

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Or, by simply inserting a shopping button, or video button or photo button the marketer empowers readers to click-to-purchase through their Web page, or to read a post, or to watch a video or explore more views of the product.

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