He has said that he's not wedded to every detail in this plan and that he understands that compromise requires all sides to accept something short of the ideal, and he's committed to doing that.

WHITEHOUSE: Press Briefing by Press Secretary Jay Carney,

Years of continued success have wedded the firm to its own proven formula and business model, and the new, initially often inferior technology is not something they believe in and particularly want to get involved with.

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