But they are keeping a close eye on what you might call the total price -- debt plus market cap of common.

FORBES: Bear trap

What makes a brand strong though is the close alignment between internal brand identity and external brand image, what we call brand Integrity.

FORBES: Branding for Nonprofits: New Research, New Insights

But what if one of the candidates wins by a point or two in all the states too close to call right now?

FORBES: What If It's Not Close After All?