So what is it about the American relationship with gas that makes it such an important issue?
But what is it about the band that made you want to, you know, put the band back together?
What is it about the distinctive prose and style of Joan Didion?
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What is it about the Harvard Business School brand that causes dollars to rain down on students and teachers alike?
What is it about the climate and the conditions where you are there in the Ramona Valley that are so distinctive, so unique.
Now, what is it about the girls looking better at closing time?
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What is it about the manner in which the 1% are commonly believed to have acquired their fortune is giving these critics so much concern?
So what is it about the middle class that influences politics?
What is it about the economic recovery so far that allows good news to last for only six months at a time before fears rise again, and the economy needs another adrenaline fix from the Fed?
What's enticing about the finding is what it may say about the biology of aging.
The prime minister's greatest fault in this matter is neither his naivety (if that is what it is) about the nature of Mr Desmond's activities nor even his unwillingness to make judgments about those who wish to associate with him.
Though a bit too blithe about Arab intentions towards Israel, the interesting part of it is not what it says about the Middle East.
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It is not about what has gone on before, it is all about what happens on the pitch.
What most will find exciting in this report is what it says about the future.
"The search continues for what it is about the economic and social experiences of lone parents in Sweden that is ultimately damaging to their own health and that of their children, " they said.
"It is what this city is about, it's what carries the city, it's the soul of the city, " said Becker, 42.
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This being Brunei, exactly what it is and what the brothers will do about it is a matter of conjecture only.
She adds that the NRC is investigating what it knew about the tritium leaks and when, looking at not just Exelon, but at itself to see if the agency acted as it should.
In fact, there is a crescendo building in what CVX is saying about the Gulf of Mexico and what it is doing itself and with partners, both onshore and offshore.
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He has proved himself time and time again, but it's not about what he's done in the past it is about what he is doing now.
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For that is what economics is about: what the heck is it that these weird shaved apes do and why?
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No less noteworthy than the poll's exposure of the massive support Israel enjoys from the American people is what it tells us about the relative strength and weakness of that support along the partisan and ideological divide.
It is interesting for what it says about the Israeli Left on the one hand, and what it says about Obama and his American Jewish supporters on the other.
Be very specific and say what it is about the boss' behavior you don't like.
The last thing our education system needs, however, is another one-size-fits-none, monolithic solution that only furthers much of what is wrong about it in the first place.
What is startling about it is the ownership of their process for creating the practices, and their collective intention to put a stop to random acts of senseless productivity.
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Which is a curious thing, because the game itself is under siege, primarily because of concerns about what playing it is doing to the brains of its players.
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