They spent loads of money buying thousands of keyword combinations, hoping that ads for the sites would come up first when people used search engines to troll for dates.

FORBES: Magazine Article

They sell them on a first come, first serve basis to the first 20 people in line when the box office opens.

BBC: Broadway on a budget

In the early nineteen-sixties, two psychologists, David Palermo and James Jenkins, began amassing a huge table of word associations, the first thoughts that come to mind when people are asked to reflect on a particular word. (They interviewed more than forty-five hundred subjects.) Palermo and Jenkins soon discovered that the vast majority of these associations were utterly predictable.

NEWYORKER: Groupthink

"When I hear that young people have come to the theater for the first time to listen to opera, I'm very happy, " Bocelli says.

NPR: Domingo And Bocelli: Keeping Opera Relevant

Often clubs offer a set number of memberships when they open and people sign up to join largely on a first come, first served basis.

WSJ: Vietnamese Investors Sink Savings Into Golf Memberships