However, when you close your eyes and think about what makes Apple an iconic company, the chances are your first thought will be a Jony Ive design.

FORBES: How Jony Ive Will Make Checking The Weather On Your iPhone A Religious Experience

MRS. OBAMA: I know it's going to be hard when you're this excited, but just close your eyes, and when you wake up it'll be Christmas morning, okay?

WHITEHOUSE: The White House