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Square believes the future of payments isn't swiping a card but merely giving a cashier your name, which is stored within the company's database and linked to a credit card.
CNN: Square unveils a new countertop register
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You never want your trademark used generically, which is where the product and the name are synonymous, because then the mark becomes used as a noun.
FORBES: Happy Birthday to the KODAK Trademark
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But for major corporations who have expendable income sure but dont they all ready have name recognition and once again your missing the local aspect which is way more important on YouTube.
FORBES: Why 2012 Was Not The Year of Social Business or Social Media
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First, for a credit-card payment of twenty-five dollars, the Web site will verify your name and address (which means that a member can be certain she is hosting the real Ripper, and not an impostor).
NEWYORKER: You��re Welcome
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Two-step verification drastically reduces the chances of someone stealing the personal information from your e-mail account because hackers would have to not only get a password and your user name, they would also have to have access to the mobile phone to which the code is sent.
CNN: Bush email hacking a wake up call