In 2007, it bought a 43% stake in white-spirit producer Sichuan Chengdu Qianxing, which it later hiked to 49%.

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You can catch the Nuge chasing Texas wild boar or white-tailed deer with his bow and arrow on Ted Nugent Spirit of the Wild every Tuesday night at 9:30 p.m. on the Outdoor Channel, a cable network cofounded by Massie.

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Recent acquisitions for London-based Diageo have included ShuiJingFang, a maker of baijiu, a Chinese white spirit, as well as Mey Icki, in Turkey.

CNN: Diageo: Europe must be more competitive