Why should I care if Sam prefers his iPhone but Josh likes his Droid?

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Ultimately translating big picture insights into successful tactical programs that offer prospective clients unique 'Why should I care?

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So this is not just a "feminist issue" -- you know, sometimes guys say, well, why do I -- why should I care about it?

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Answer the one question that matters most: Why should I care?

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Why should I, in the EU, care that Uncle Sam makes the products of European labour more expensive for US citizens?

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There's every reason I should think why African-American residents of Los Angeles or Chicago or Philadelphia ought to care about what's going on in the world.

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