Teams around the league have shown a willingness to pay a premium for scorers like Smith.
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This and its willingness to pay top price gives it an edge in any future auction.
As long as politicians sense BP's willingness to pay, BP will have to keep paying.
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In surveying Chinese consumers, BCG found a willingness to pay more for U.S.-made goods.
The brand has maximized what B-school types refer to as WTP, or willingness to pay.
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Such demonstrated willingness to pay means a lot to lenders, because they cannot push countries into bankruptcy court.
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With that backdrop, Microsoft's willingness to pay nearly ten times 2010 revenues for Skype appears illogical or worse.
If anything, enthusiasts have a willingness to pay a premium for worthwhile products, especially when there are few alternatives.
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Families place a high value on quickly getting simple care, and have shown a willingness to pay cash to get it.
But the government probably did want to send a message about cost and about its willingness to pay for costly new treatments.
These environmentalist instincts may not always extend to a willingness to pay more for petrol, but they are clearly powerful when aroused.
Because users have shown, again and again, a willingness to pay for things on mobile that they will not pay for on the desktop.
Next year Transparency International will publish an updated ranking of big global companies, highlighting their use of offshore finance and their perceived willingness to pay bribes.
Seemingly small differences Britain's willingness to pay senior managers generous stock options, Germany's reluctance to tolerate big internal income differentials can quickly turn into big causes of friction.
Of course, people asked such questions tend to exaggerate their willingness to pay more tax when they know there is no prospect of having to do so.
Still, while RIM may have eliminated the risk of a bigger payment down the road, its willingness to pay could open the company up to more patent-infringement suits.
For example, before I started my company, Stratus Prep, I held focus groups to determine the market size and willingness to pay for industry-leading test prep and admissions counseling services.
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The figures illustrate Berkshire's willingness to pay for performance.
Like tastemakers from Anna Wintour to Steve Jobs, Mr. Pollan is just trying to persuade the public to share his sense of excellence and, with it, his willingness to pay.
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That ability helped him add Central TV to his growing portfolio - although some would argue it was also down to his willingness to pay a price that raised more than a few eyebrows.
How about German government bond yields falling to six-week lows on Wednesday as investors showed their willingness to pay Berlin to look after their money for two years for the first time ever.
"The home entertainment market is ripe for a premium technology like 3D, and consumers have consistently demonstrated their willingness to pay for added value, " said Lionsgate President of Worldwide Television and Digital Distribution Jim Packer.
Before these changes, the only criticism of boards that was taken seriously was that they were hand-picked yes-men (plus a few yes-women), chosen largely for their docility and willingness to pay the boss a fortune.
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Simply demonstrating to the public that government works cleanly, quickly and efficiently could pay off in votes for the politicians who have pushed through the necessary reforms, and perhaps in the public's greater willingness to pay taxes.
That would help restrain demand, would raise money to pay for increasing the capacity of Britain's stunted road network where this is necessary, and would show, through drivers' willingness to pay, where that capacity can most efficiently be added.
Random House is taking a big chance by making such a big bet on an author whose fan base is concentrated in the under-30 demographic, a group not known for its willingness to pay for content of any kind.
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Investors' willingness to pay these fees is being further put to the test by the biggest single threat to the rest of the fund industry: the success of Vanguard, a Pennsylvanian company that sells funds linked to stockmarket indices.
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Though Jets fans will surely pay a pretty penny to see if Rex can win 2 straight in the Steel City, the data herein shows that their willingness to pay is nothing compared to what Bears and Packers fans are prepared to shell out.
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Karp and Perloff (1992) also develop an economic model of the DDS. While they present both benefits and drawbacks of such a scheme, overall they conclude that young artists (and dealers) may be harmed by a resale royalty because buyers will reduce their willingness to pay for a work of art, if they know that they must pay a royalty on resale.
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