In 2009, Red Bull built a secret, one-of-a-kind superpipe in Silverton, Colorado so then-sponsored snowboarder Shaun White could prepare for the Vancouver Winter Olympics (White is no longer with Red Bull after leaving the brand last year).

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In winter, when the continent is locked in darkness and freezing conditions, staff learn skills such as woodwork and black and white photography to help while away their free time.

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Gone from last year: Lance Armstrong (our list is for active athletes only), White (now that we're a year past the 2010 Winter Games), Ohno (ditto), and NBA stars Kevin Garnett, Dwyane Wade and Kobe Bryant (probably just random, though Wade's stature decreased a tad with LeBron James joining his team, and Garnett is another year older).

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