But by winning the Australian Open on Saturday, Victoria Azarenka won a big one for herself, and for tennis traditionalists who prefer their No. 1 players with a Grand Slam title on their CVs.

WSJ: Azarenka Wins Australian Title

"He's won a lot of big shows, but not like this one, " handler Ernesto Lara said.

WSJ: Banana Joe the affenpinscher wins Westminster

This has been a thorny business in recent years: Big Ten teams have won exactly one of the last 12 Rose Bowls.

WSJ: College Football: How to Save the Big Ten Conference

To be sure, it won't be easy for big game companies to switch from traditional business models to a new one that's not yet capable of generating the same level of revenues.

FORBES: Videogames

The first big one was between GM and SAIC, set up when GM won the bid for a JV in Shanghai in 1995.

FORBES: Japan's Automakers Face New Challenges (1): Toyota in China

One of the Big Ten's few speedy outliers is a team that probably won't make the NCAA tournament: Iowa.

WSJ: Big Ten Basketball: Grueling Display of Bumping, Bashing