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He filled his games with his childlike interpretation of the world as a carnival of quirky perils and hidden delights.
NEWYORKER: Master of Play
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The world may consider Carnival an orgy of feathers and flesh.
NPR: Carnival in Rio: A Party Like No Other
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With the world-famous Carnival of Venice in full swing on the eastern side of northern Italy, the capital of the north-west sent off the Games with its own decadent party featuring acrobats, clowns -- and a touch of burlesque.
CNN: 'Magnificent' Games sent off in style
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Carnival is the world's largest cruise ship company by revenue and owns several other cruise lines, including Holland America, Princess and Carnival Cruise Lines.
WSJ: Italian Ship Wreck to Shave $175 Million Off of Carnival Corp. Earnings
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About three-quarters of them were from the United States, according to the industry group Cruise Lines International Association, which represents 26 cruise lines, including the world's largest, Carnival and Royal Caribbean.
CNN: July 8, 2012 -- Updated 1911 GMT (0311 HKT)
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The art world is now eager to get a toehold in this burgeoning and lucrative market, and Rio officials hope to capitalize on their moment in the spotlight to turn the laid-back beach city known mainly for its over-the-top Carnival celebrations into a world-class metropolis and Latin America's newest arts hub.
NPR: Museum To Showcase Contemporary Latin American Art
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It also announced a joint venture with the world's largest cruise operator, Carnival.
BBC: NEWS | Business | Thomson to cut 2,600 jobs in UK
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Carnival Corporation is the largest cruise ship operator in the world.
FORBES: Ship Isn't The Only Thing That Stinks At Carnival: Low Tax Rate Stirs Ire
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Arison is the chief executive of Carnival Corporation, the largest cruise ship operator in the world, with 98 ships sailing under 11 different brands.
FORBES: The Owners Vying For The NBA And NHL Championships
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Be aware of big, popular celebrations, such as Carnival, during which almost everything shuts down, and the upcoming 2014 soccer World Cup.
FORBES: Business Etiquette Tips For International Travel
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And rather than making a brief stop in a different port each day, The World will follow a more leisurely itinerary, visiting Cannes for the film festival, cruising down to Rio for the carnival and so on.
ECONOMIST: Artists of the floating world