Knowing who your influencers are, in the world of marketing, can be the difference between boom and bust.
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The mayor's team insist the spend is required to ensure Mr Johnson is supported by "world class marketing and communications".
In the social world, marketing is a lot less pugnacious or irrelevant.
In the world of marketing technology, IT almost never gets involved.
Teva the largest generic pharmaceutical company in the world, marketing about 400 generic medications and 50 brand-name drugs, with approximately 180 new generics awaiting FDA approval.
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So during the upcoming college bowl games, like the Discover BCS National Championship, keep your eyes open for the latest entrepreneurial success story in the world of marketing to women.
Still, we are in an entirely new world not just on the court, but also in the marketing world.
For many folks in the Latino marketing world, it was seen as an affirmation.
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For Emirates, the deal is part of the airline's latest step in sports marketing world-wide.
As an entrepreneur in the content marketing world, reading is a must for me.
Are you building the kind of world-class marketing capabilities that are needed to win in the marketplace?
But will all this be enough for him to succeed in the wild world of sports marketing?
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For these and other reasons, including talent and fame, the actor is among the marketing world's safest bets.
In the marketing world, they give consumers shorthand codes about the character and identity of products and companies.
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Beyond Woody Hayes, Bo Schembechler, Ara Parseghian, Weeb Ewbank, Paul Brown and Sid Gillman, Miami is rocking the marketing world too.
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Technology and social media make it harder, but they also provide LeBron with the tools to surpass MJ in the marketing world.
Nowhere is this more evident than in the world of retail marketing.
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Going into the 2012 election year, politicians and their media consultants have much to learn from the current trends in the product-marketing world.
Netflix, just as any thought leader in the marketing world, knew there was a space for original and or in-demand content in the streaming space.
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The post-PC world is a marketing term for the rise of another set of shapes, as they become able to accomplish the desired set of tasks.
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Incorporating scientists into the world of aggressive marketing and quarterly earnings forecasts is hard enough without going through the turf wars that accompany a large-scale merger.
Cure-all fruit drinks are all the rage in the world of multilevel marketing, where distributors often sign up with the idea that they will get rich quick.
Earlier this year, Chief Executive Thorsten Heins said RIM would spend "in the hundreds of millions" of dollars on world-wide marketing for the company's new phones.
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Just as big a miscue as the actual QR code software is the inefficient practices in the marketing world in terms of how QR codes are actually used.
In this marketing world, Vorhaus said, with many athletes sponsored by and representing Nike, it is also easier to shake off the bad publicity when a star falls.
Rather, then, I wonder why, in a world focused on marketing and competition and in the culture that begat the "cola wars, " Inspire seems to have the market to itself.
Phil Schiller, Apple's senior vice president for world-wide marketing, said the iPad Mini wasn't simply a shrunken version of the iPad and was designed to fit comfortably in one hand.
My firm, Temin and Company, a boutique management consulting firm of 12 people, is focused on providing world-class marketing and media strategy, crisis and reputation management, thought leadership, and leadership communications (speaker and media) coaching.
But in a world where corporate marketing executives use the word "viral" as if it's going out of style, you'd think PR execs would recognize that campaigns and trends that indeed go viral are largely humor-based.
The way agency search is practiced now is too slow for a marketing world that runs at the speed of light, and it is too expensive for companies (and agencies) that need to prevent harmful waste.
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