Its prospective members will include Internet standards bodies such as the European Telecommunications Standards Institute, the International Telecommunications Union and the WorldWideWebConsortium.
In hope of straightening out these tangles, the WorldWideWebConsortium, the Web's governing body, has recently released a new standard for creating Web pages.
Some critics said the industry's move could throw a wrench in a separate year-long effort by the WorldWideWebconsortium to set an international standard for do-not-track.
Consumer Watchdog, which describes itself as a nonpartisan, nonprofit organization, voiced concern that the Do Not Track effort would undercut a plan from the WorldWideWebConsortium (W3C) to create a strict Do Not Track standard.