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"We are not only trying to make money, the aim of what we are trying to do is raise the level of sports in Saudi and in order to do so I think you need to have healthy club financials so they can afford to bring the best coaches, the best foreign players, " said Prince Abdullah bin Mosaad bin Abdulaziz Al Saud.
WSJ: Saudi Arabia Seeks to Upgrade Domestic Professional Soccer
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In extreme sports, you have to be cognizant of everything you do because, simply, you could die if you slip up.
FORBES: The Changing Nature of Risk
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In the world of professional sports having it all not only means loving what you do, it also calls for making money and gaining fan support while doing it.
FORBES: WNBA: Basketball Courts Full Of Women
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So, I do think we would hope that what we see is true, and what we can, you know, watch in sports is believable.
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